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PM's advisor Sam Pitroda calls for Twitter conference on Tuesday

Source: Economic Times, September 24, 2012

BANGALORE: Weeks after the Indian prime minister's office wrestled with Twitter to block parody accounts of the PMO, an adviser to the prime minister, Sam Pitroda , will hold a media conference on Tuesday through the micro-blogging site.

The 45-minute Twitter conference between 3.30 and 4.15 in the afternoon will be about "democratisation of information," said Pitroda, who advises the Prime Minister on public information infrastructure and innovations. Unlike a traditional media conference, Pitroda will tweet his views on the subject using his Twitter handle @sampitroda, following which he will take questions from those participating.

In August, government had a face-off with Twitter over some user accounts that prime minister's office felt misrepresented PMO but the micro-blogging site refused to budge saying accounts can only be blocked for violation of its user policy.

With rising usage and popularity, social media is increasingly being used as a platform to reach out to the youth. Earlier this month, Gujarat chief minister Narendra Modi took questions from voters on live video chat using Google's social networking portal Google Plus.

A week ago, following government's big-bang reforms allowing foreign investment in retail and aviation sectors, PMO worked overtime on Twitter to repose faith in Asia's third largest economy, citing economic and social indices that improved over the past decade.

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